Buzzebees Spurs Market Change with Mobile CRM Privilege
Samsung and PTT Applaud Buzzebees’s Effort to Enable Social Commerce on Tailor-Made CRM Privilege Platform
Buzzebees Co., Ltd. is a marketing lifestyle application solution company that combines social media, loyalty program and e-commerce together with over 15 million downloads, running on the Microsoft Cloud platform. Buzzebees is a suite of mobile relationship solutions that consists of CRM App development, Privilege programs, E-Commerce, Media and Payments. Whether used in buffet or a la carte mode, Buzzebees can build or tailor a mobile solution that can help achieve virtually any clients’ goals.
Mr. Michael Chen, Chief Executive Officer, Buzzebees Co., Ltd., revealed that “The company have initially developed Buzzebees application in December 2012. The application became famous within a few months and continued its growth until now. Buzzebees application has been launched in the market for just over 3 years and gained over 15 million users at times up to 40,000 views per second and 38 million impressions per day. Buzzebees application is widely recognized locally and in international markets and being ranked No. 1 Application in iTunes and Google Play Store in lifestyle category many times. In addition, the application has won many awards including “Silver ASEAN ICT Award” in 2013 among 10 ASEAN countries, “Microsoft Partner Award” in 2013,2014,2015, “Thailand ICT Award” in 2015 and many more.”
Michael Chen added that “The company, currently, has over 15 million users in seven countries which are Thailand, Cambodia, Laos, Myanmar, Ghana, Ivory Coast and Cameroon. We target to reach up to 25 million users by end of this year with average age of customers is 22-40 years old. In addition, the company expects to triple the of business partnerships. At present, we have leading corporate customers including Samsung, Yamaha, PTT, AXA Insurance, Mead Johnson, KBank and Samsung Africa, and many leading retailers such as McDonalds, 7-11, Mister Donut and KFC and many more. The company keeps focusing on its strategies in developing technology innovation on product as well as developing platform and features in order to set the future trend and to response the needs of both Thais and foreigner users’ lifestyle. Buzzebees application has been developed to be an intelligent customer management system which is user-friendly, convenient, fast and cost-effective and focus on five key services including 1. CRM Solution, 2. M-Commerce, 3. Online Media/Market Research, 4. Online/Offline Redemption and 5. Mobile Payment to fully support every level of business sector from retail stores, telco operators, SMEs to key corporate customers.”
Mr. Chaiwat Sakhaojit, Retails Business Manager, PTT Public Company Limited, said that “PTT as the energy business leader foresees the important of CRM and creates Loyalty Program with PTT Blue Card as one of customer relation management tools. In addition to the key benefits in collecting points from purchasing products and services of PTT, PTT also plans to offer the special privileges at over 200 leading stores to create members’ satisfaction and experiences in our services. The high potential partner like Buzzebees is a partner that PTT is looking for to manage the part of special privilege. With the professionalism, international standard and complete services delivery, Buzzebees is able to fulfill all corporate requirements from the first step in providing special privilege to the last step in delivering products and services to members.”
“PTT Blue Card Mobile Application developed by the company is the Privilege & Lifestyle Mobile Application which offer an easier way for members in gaining the special privilege, monitoring the special-selected privilege and promotion that match the member’s lifestyle, searching location of stores that offer the privilege as well as updating personal information and checking points balance. The partnership of PTT Blue Card and Buzzebees position PTT as a leading in the energy business that provides new and complete offering of special privilege to customers. Including products, services and special privileges as well as responding to every requirements and lifestyles of members and maximizing customer satisfaction.”
Mr. Pavich Vasanasomboon, Senior Manager, Service & Content Groups, Thai Samsung Electronics Co., Ltd., unveiled that “The company has confident in Buzzebees in designing and developing Samsung Galaxy Gift application aiming to manage and create good customer relationship. With this application, Samsung’s customers will get superior special privileges in shopping, dining and traveling with a variety of prizes, promotions and special discounts. All selected benefits are the new CRM format which enables more customer engagement with better communication channel in joining activities with innovative formats that well respond well to customers lifestyle.”
“Buzzebees innovation lies in the holistic approach to establishing long-term relationships with users. The product is like no other as it provides the users with a comprehensive CRM system that rewards and benefits its users with easy to redeem, relevant and tangible rewards on the mobile. Buzzebees is the platform that can combine 5 major eco-system together; CRM with point system, Privilege Redemption, E-Commerce, Online Survey & Digital Media and E-Wallet. This is the first time that the company can combine this concept together and launch in very successful manner. Moreover, on the technical side, Buzzebees has over 20,000 branches of privilege shops around Thailand. The Buzzebees platform is used to run more than 30 partner platform. The Buzzebees platform was developed in Microsoft .NET and Microsoft Azure, and used as the core platform for all our customers.” Explained Mr. Michael Chen
Since its opening in December 2012, Buzzebees have created a variety of successful platforms. Buzzebees is one of the first leading innovative IT social network providers in Thailand that intelligently providing Tailor-made CRM Platform to corporate customers. Buzzebees gained over 15 million users within 3 years and expanded its services to 7 countries (Thailand, Myanmar, Laos, Cambodia, Ghana, Cameroon and Ivory Coast) with over 20 strategic partners (i.e. Yamaha, Samsung, PTT, KBank, Muang Thai Life, Mead Johnson, Krungthai Axa and Playboy). Since launch Buzzebees has provided their customers over 30,000 privileges and services and continuously increasing every day. Buzzebees has reward over one billion points to customers and has over one million prize redemptions. Buzzebees has over 60 million impressions per month with over 1million unique customers per day. With this track record, Buzzebees has proved its capability and has created a new mobile social media experience.
For more information, press only : Khuntira Natavatananon, Buzzebees Co., Ltd., Tel: 094 154-5698, E-mail: khuntira@buzzebees.com
If you are interested in viewing additional information on Buzzebees, please visit www.buzzebees.com or contact 0-2645 0014