Buzzebees, Thailand’s leading mobile CRM company, is poised to revolutionize the market research industry through the mobile with the launch of Marketbuzzz. With an investment of 30MB, the company has developed an integrated mobile survey platform that has access to over 7.5M users. This would represent the largest user-base in South East Asia. The vision of Marketbuzzz is to provide brands a platform in which they can understand consumer sentiment and behavior in real-time with scale.

Mr. Michael Chen, Chief Executive Officer (CEO) of Buzzebees Co., Ltd., revealed that “Over the past three years, the company has been extremely successful in building an ecosystem powered by a CRM Platform designed to bring consumers closer together to brands by delivering great experiences that makes their lives better. Currently, the company has over 7.5M users and growing. Buzzebees delivers over 20 million privileges per month and its consumers have redeemed over 1 billion points on the platform. The company provides five key services: 1. Mobile CRM Privilege 2. Privilege Marketplace (E-Commerce) 3. Online Research & Digital Media 4. E-Wallet and 5. Application Installation. These services were created to comprehensively meet the customers needs in every segment. These customers are made up of consumers, large corporates and retailers.”

The company has seen strong growth performance year on year despite a slowing economy. The company currently has over 20 corporate accounts including Samsung, AIS, Mead Johnson, Playboy, Muang Thai Life, PTT, Krungthai AXA Life and KBank. We have also expanded our business into 7 countries; Ghana, Ivory Coast and Cameroon in Africa, and Singapore, Laos, Myanmar and Cambodia in ASEAN”, added Mr. Chen.

Buzzebees Co., Ltd. developed Marketbuzzz, to tap into the 5.4 trillion baht Market Research industry in Thailand. Research via Mobile is currently at an estimated 2% and is expected to grow at to a 65% share of the data collection segment within the next five years.

Mr. Grant Bertoli, Chief Executive Officer (CEO) of Marketbuzzz, former senior executive at global research companies Ipsos and TNS, has over 20 years of experience in the market research industry. Mr Bertoli states; “Thais on average spend more than 4 hours daily on their mobile, more than any other device, therefore using mobile to conduct interviews with them is the natural next step for research. It’s all about reaching who you need anytime and anywhere, and the use of mobiles is one of the best ways to reach them”

Mr Bertoli further added “Access and Speed are everything in today’s world and we have responded to the need of corporates and brands that require faster, reliable and efficient feedback to make better decisions.”

Marketbuzzz differentiates itself from other market research companies by combining technology with marketing and research experts. With the use of Apps, Geo-Location Services, Image Capture, Video, Bar-code scanners, Beacons etc, we are now able to collect information in different ways without having to ask survey questions.

In addition, integrating Marketbuzzz with our knowledge and experience in CRM, mobile e-commerce, media and payment systems provides an even richer data source for our clients. Data integration under one platform is a key factor in driving our understanding of the market as we can link our platform to purchase data and media spend.

“The company is confident that Marketbuzzz will generate up to 30 million baht within the first 12 months. Given the projected growth rates in mobile, we foresee that Marketbuzzz will experience rapid growth in excess of 300% over the next three years. The company’s business direction and strategy to increase its focus on leveraging technology and applying it to marketing is critical to meeting the objective of being ASEAN’s premier mobile relationship engine. Given its track record Buzzebees is well on its way”, added Mr. Bertoli.

For more information, please visit www.marketbuzzz.com or tel. 66-2 645 0014